{"id":401,"date":"2017-09-07T08:45:55","date_gmt":"2017-09-07T08:45:55","guid":{"rendered":"https:\/\/gammassp.com\/web\/?p=401"},"modified":"2020-07-15T03:08:41","modified_gmt":"2020-07-15T03:08:41","slug":"gamma-forges-strategic-partnership-with-viber-to-bring-optimised-ad-formats-to-brands-agencies-and-media-buyers-in-asia","status":"publish","type":"post","link":"https:\/\/gammassp.com\/web\/gamma-forges-strategic-partnership-with-viber-to-bring-optimised-ad-formats-to-brands-agencies-and-media-buyers-in-asia\/","title":{"rendered":"Gamma forges strategic partnership with Viber to bring optimised ad formats to brands, agencies and media buyers in Asia"},"content":{"rendered":"

Collaboration will see Viber gain immediate access to a single integrated platform for global demand and efficient monetisation of inventory<\/span><\/i><\/p>\n

Singapore, 7 September 2017 – <\/b>Gamma today announced a strategic partnership with Viber that will provide high quality, optimised and interactive ads to brands, agencies and media buyers in Asia. Gamma\u2019s SSP platform will raise more demand for Viber\u2019s premium inventory programmatically, through hundreds of ad partners and networks. <\/span><\/p>\n

By utilising Gamma\u2019s proprietary technology and premium inventory, agencies can access display and video ads on both mobile, desktop and applications that can significantly increase their brand presence. <\/span><\/p>\n

Dirk Jacobs, Managing Director, Gamma<\/b> said: <\/span>\u201cAsia is increasingly becoming digitalised, and consumers have fueled the growth of cross platform consumption for advertisements. We are thrilled to be working with leading communications provider Viber to ensure that their inventory are fully optimised and achieving their monetisation goals together<\/span><\/i>.\u201d<\/span><\/i><\/p>\n

Gamma previously announced partnerships with <\/span>MediaMath<\/span><\/a> and <\/span>POKKT<\/span><\/a> to increase programmatic ad yield for publishers as well as to provide advertisers access to premium ad space in Asia.<\/span><\/p>\n

Learn more about Gamma\u2019s digital advertising offerings at <\/span>www.gammassp.com<\/span><\/a>.<\/span><\/p>\n

About Gamma:<\/b><\/p>\n

Gamma is a proprietary technology platform and the first supply side platform (SSP) focused purely on monetising Southeast Asian publishers.<\/span>
\n<\/span>Founded in 2014, Gamma is the offshoot of regional digital media player Ambient Digital and part of the Singapore based Q1 Group. Gamma also powers all of Ambient Digital\u2019s programmatic offerings.<\/span>
\n<\/span>Using yield management, complete inventory management and transparent reporting, Gamma enables publishers to realise the full potential of their inventory sales. Gamma\u2019s platform is also offered to strategic client partners, allowing them to build exclusive advertiser\/publisher connections through private marketplaces (PMPs).<\/span><\/p>\n

For more information or media enquiries, please contact:<\/b><\/p>\n

Darryn Lim
\n<\/span>Mutant Communications
\n<\/span>darryn@mutant.com.sg
\n<\/span><\/a>+65 9007 1663<\/span><\/p>\n

Lina Marican
\n<\/span>Mutant Communications
\n<\/span>lina@mutant.com.sg
\n<\/span><\/a>+65 9180 9215<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Collaboration will see Viber gain immediate access to a single integrated platform for global demand and efficient monetisation of inventory Singapore, 7 September 2017 – Gamma today announced a strategic partnership with Viber that will provide high quality, optimised and interactive ads to brands, agencies and media buyers in Asia. Gamma\u2019s SSP platform will raise […]<\/p>\n","protected":false},"author":1,"featured_media":402,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[8],"tags":[],"_links":{"self":[{"href":"https:\/\/gammassp.com\/web\/wp-json\/wp\/v2\/posts\/401"}],"collection":[{"href":"https:\/\/gammassp.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gammassp.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gammassp.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gammassp.com\/web\/wp-json\/wp\/v2\/comments?post=401"}],"version-history":[{"count":5,"href":"https:\/\/gammassp.com\/web\/wp-json\/wp\/v2\/posts\/401\/revisions"}],"predecessor-version":[{"id":1467,"href":"https:\/\/gammassp.com\/web\/wp-json\/wp\/v2\/posts\/401\/revisions\/1467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gammassp.com\/web\/wp-json\/wp\/v2\/media\/402"}],"wp:attachment":[{"href":"https:\/\/gammassp.com\/web\/wp-json\/wp\/v2\/media?parent=401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gammassp.com\/web\/wp-json\/wp\/v2\/categories?post=401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gammassp.com\/web\/wp-json\/wp\/v2\/tags?post=401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}