News & Press Releases

Ad Blockers: Take a Page from Video Game Advertisers

By Dirk Jacobs, Managing Director, Gamma SSP The digital ad industry went into a collective meltdown over news that Safari, Apple, and Chrome were making moves to integrate ad-blocking technology. Indeed, ad blocking is already impacting companies throughout the...

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Programmatic glossary: Do you know your PMPs from your OMPs?

By Dirk Jacobs, Managing Director, Gamma We recently worked with a major publisher in the Philippines on a private marketplace (PMP) deal, which they wrongly assumed was a programmatic guaranteed deal simply because these terms are thrown about interchangeably all the...

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