News & Updates
How to guarantee more bang for your premium buck
The industry is touting ‘programmatic guaranteed’, but not everyone is ready to embrace it. The goal of advertising has always been same: to reach the right person, at the right moment and in the right context. In the digital advertising world, achieving this has been...
5 tips for better Brands Safety
Thanks to stringent control in Southeast Asia, advertisements appearing on pornographic and drug-related websites isn’t much of a headache. However, there are other factors about brand safety which require our collective attention…
3 Ways AI is impacting the Programmatic Industry
The marketing and advertising industry is rapidly undergoing vast technological changes, with Artificial Intelligence emerging as the industry’s favourite new tool…
PMP, OMP and DMP: A Foolproof Guide to Programmatic Jargon
Today’s changing marketing landscape demands that professionals have more than a rudimentary knowledge of technical jargon. Novices may be intimidated by the rapid developments in programmatic advertising space, leaving them feeling disenfranchised. However, it doesn’t have to be that way..
How to reach mobile gamers in Southeast Asia
When people talk about gaming in Southeast Asia (SEA), they’re bullish. They talk about ballooning mobile penetration that will result in millions of first-time internet users or revenue that will double by 2020. This is backed by the ever-increasing demand for eSports..
Ad Blockers: Take a Page from Video Game Advertisers
The digital ad industry went into a collective meltdown over news that Safari, Apple, and Chrome were making moves to integrate ad-blocking technology. Indeed, ad blocking is already impacting companies throughout the ecosystem, with Criteo most...
Let's Work Together
If you want to know more about our solutions and how we can help your organization, fill out the form and we will contact you