News & Updates
Programmatic glossary: Do you know your PMPs from your OMPs?
By Dirk Jacobs, Managing Director, Gamma We recently worked with a major publisher in the Philippines on a private marketplace (PMP) deal, which they wrongly assumed was a programmatic guaranteed deal simply because these terms are thrown about interchangeably all the...
Why There’s no Such Thing as a ‘Gaming Ad Campaign’ in Southeast Asia
By Dirk Jacobs, Managing Director, Gamma When people talk about gaming in Southeast Asia (SEA), they’re bullish. They talk about ballooning mobile penetration that will result in millions of first-time internet users or revenue that will double by 2020. This is backed...
Gamma forges strategic partnership with Viber to bring optimised ad formats to brands, agencies and media buyers in Asia
Collaboration will see Viber gain immediate access to a single integrated platform for global demand and efficient monetisation of inventory Singapore, 7 September 2017 - Gamma today announced a strategic partnership with Viber that will provide high quality,...
Gamma partners with POKKT to drive integrated brand experience for marketers and intelligent ads for gamers
The collaboration will see Gamma adding 90% of top games in Southeast Asia to inventory and unlock monetisation potential for developers to maximise revenue Singapore, 26 July 2017 - Gamma, a fast-growing Southeast Asia-based ad selling platform, today announced a...
Gamma partners with MediaMath on premium inventory in APAC
The strategic partnership will also provide advertisers access to premium inventory in Southeast Asia Singapore, 27 June 2017 - Gamma, a fast-growing Southeast Asia-based ad selling platform, today announced a partnership with MediaMath to deliver localised,...
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