The collaboration will see Gamma adding 90% of top games in Southeast Asia to inventory and unlock monetisation potential for developers to maximise revenue
Singapore, 26 July 2017 – Gamma, a fast-growing Southeast Asia-based ad selling platform, today announced a partnership with POKKT that will bring high quality rewarded video advertisements and spur increased revenue for mobile game developers and publishers in Asia Pacific.
The collaboration augments Gamma’s inventory with 90% of the top games in the region, both local and global game developers. Gamma’s supply-side platform also connects advertisers to over 5,000 regional publishers, offering premium ad inventory in Southeast Asia. Using a single platform, advertisers can run integrated regional campaigns across online publications, mobile games, social and other digital channels.
According to Newzoo, the Southeast Asia games market is poised to double its revenue to US$2.2 billion in 2017, with key markets such as Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam accounting for 99% of the total revenue generated. Conversely, Interactive Advertising Bureau (IAB) predicts that advertising spend in these key markets will hit double-digit growth in 2017 as the consumer demand for mobile, video and social drives up spend.
Game publishers are facing an uphill challenge with in-app purchasing, with the most popular games in app purchases accounting for approximately only 1%-2% of daily active users. Through POKKT’s rewarded video ads solution, gamers will only need to watch a video ad to progress to the next level, benefiting publishers, brands and advertisers at the same time.
Dirk Jacobs, Managing Director, Gamma said: “Southeast Asia’s mobile gaming and advertising industry is seeing massive growth. Our trusted partnership with POKKT will allow us to increase our audience targeting capabilities and accurately connect with gamers. We remain committed to optimising revenue for developers through programmatic targeting and increasing in-app inventory supply to brands, and ensuring that their monetisation goals are achieved.”
Purwa Jain, Senior Vice President, POKKT, said: “We chose Gamma as our partner here in Southeast Asia based on their regional expertise, ability to scale and solid partnerships. Through this collaboration, we are able to grow exposure for our publishers and help marketers and brands in Southeast Asia better target and manage their campaigns efficiently with premium video inventory.”
Gamma previously announced a partnership with MediaMath to increase programmatic ad yield for publishers as well as to provide advertisers access to premium ad space in Asia Pacific.
Learn more about Gamma’s digital advertising offerings at www.gammassp.com.
Gamma is a proprietary technology platform and the first supply side platform (SSP) focused purely on monetising Southeast Asian publishers.
Founded in 2014, Gamma is the offshoot of regional digital media player Ambient Digital and part of the Singapore based Q1 Group. Gamma also powers all of Ambient Digital’s programmatic offerings.
Using yield management, complete inventory management and transparent reporting, Gamma enables publishers to realise the full potential of their inventory sales. Gamma’s platform is also offered to strategic client partners, allowing them to build exclusive advertiser/publisher connections through private marketplaces (PMPs).
POKKT is a leading mobile video advertising platform in India & SEA with a strong focus on rewarded Video Ads within Mobile Games.
POKKT is integrated with over 300 Top Games and App Developers in India and South East Asia. By Integrating POKKT SDK, Developers in the region can monetise their non-paying users and maximise eCPMs through highly-targeted brand video Ads within their Apps.
POKKT has a reach of over 100 million unique users in the region. POKKT’s key offerings for brand advertisers include highly effective targeting, opt-in native video Ads, completed views and exclusive Games inventory in India & SEA. POKKT works with all the leading global brands, bringing to its audiences, exciting brand videos & TVCs in surreal quality & tailor-made interactive end-cards.
For more information or media enquiries, please contact:
+65 9007 1663
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1 Newzoo: Introduction to the Southeast Asian Games Market; Opportunities in the Worlds’ Fastest Growing Games Region
2 IAB: Ad Spending in Southeast Asia