3 Ways AI is impacting the Programmatic Industry

The marketing and advertising industry is rapidly undergoing vast technological changes, with Artificial Intelligence emerging as the industry’s favourite new tool. Artificial Intelligence is gradually making inroads into all industries, and advertising and marketing...

PMP, OMP and DMP: A Foolproof Guide to Programmatic Jargon

Today’s changing marketing landscape demands that professionals have more than a rudimentary knowledge of technical jargon. Novices may be intimidated by the rapid developments in programmatic advertising space, leaving them feeling disenfranchised. However, it...

How to reach mobile gamers in Southeast Asia

When people talk about gaming in Southeast Asia (SEA), they’re bullish. They talk about ballooning mobile penetration that will result in millions of first-time internet users or revenue that will double by 2020. This is backed by the ever-increasing demand for...