How to guarantee more bang for your premium buck

How to guarantee more bang for your premium buck

The industry is touting ‘programmatic guaranteed’, but not everyone is ready to embrace it. The goal of advertising has always been same: to reach the right person, at the right moment and in the right context. In the digital advertising world, achieving this has been...
Ad Blockers: Take a Page from Video Game Advertisers

Ad Blockers: Take a Page from Video Game Advertisers

The digital ad industry went into a collective meltdown over news that Safari, Apple, and Chrome were making moves to integrate ad-blocking technology. Indeed, ad blocking is already impacting companies throughout the ecosystem, with Criteo most...