5 tips for better Brands Safety

5 tips for better Brands Safety

In a nutshell, brand safety refers to efforts and practises ensuring that ads do not appear alongside content which may tarnish reputation. Thanks to stringent control in Southeast Asia, advertisements appearing on pornographic and drug-related websites isn’t much of...
3 Ways AI is impacting the Programmatic Industry

3 Ways AI is impacting the Programmatic Industry

The marketing and advertising industry is rapidly undergoing vast technological changes, with Artificial Intelligence emerging as the industry’s favourite new tool. Artificial Intelligence is gradually making inroads into all industries, and advertising and marketing...
How to reach mobile gamers in Southeast Asia

How to reach mobile gamers in Southeast Asia

When people talk about gaming in Southeast Asia (SEA), they’re bullish. They talk about ballooning mobile penetration that will result in millions of first-time internet users or revenue that will double by 2020. This is backed by the ever-increasing demand for...