Collaboration will see Viber gain immediate access to a single integrated platform for global demand and efficient monetisation of inventory
Singapore, 7 September 2017 – Gamma today announced a strategic partnership with Viber that will provide high quality, optimised and interactive ads to brands, agencies and media buyers in Asia. Gamma’s SSP platform will raise more demand for Viber’s premium inventory programmatically, through hundreds of ad partners and networks.
By utilising Gamma’s proprietary technology and premium inventory, agencies can access display and video ads on both mobile, desktop and applications that can significantly increase their brand presence.
Dirk Jacobs, Managing Director, Gamma said: “Asia is increasingly becoming digitalised, and consumers have fueled the growth of cross platform consumption for advertisements. We are thrilled to be working with leading communications provider Viber to ensure that their inventory are fully optimised and achieving their monetisation goals together.”
Gamma previously announced partnerships with MediaMath and POKKT to increase programmatic ad yield for publishers as well as to provide advertisers access to premium ad space in Asia.
Learn more about Gamma’s digital advertising offerings at www.gammassp.com.
About Gamma:
Gamma is a proprietary technology platform and the first supply side platform (SSP) focused purely on monetising Southeast Asian publishers.
Founded in 2014, Gamma is the offshoot of regional digital media player Ambient Digital and part of the Singapore based Q1 Group. Gamma also powers all of Ambient Digital’s programmatic offerings.
Using yield management, complete inventory management and transparent reporting, Gamma enables publishers to realise the full potential of their inventory sales. Gamma’s platform is also offered to strategic client partners, allowing them to build exclusive advertiser/publisher connections through private marketplaces (PMPs).
For more information or media enquiries, please contact:
Darryn Lim
Mutant Communications
darryn@mutant.com.sg
+65 9007 1663
Lina Marican
Mutant Communications
lina@mutant.com.sg
+65 9180 9215