by Dirk Jacobs | May 11, 2018 | News
The industry is touting ‘programmatic guaranteed’, but not everyone is ready to embrace it. The goal of advertising has always been same: to reach the right person, at the right moment and in the right context. In the digital advertising world, achieving this has been...
by Dirk Jacobs | Feb 15, 2018 | News
The digital ad industry went into a collective meltdown over news that Safari, Apple, and Chrome were making moves to integrate ad-blocking technology. Indeed, ad blocking is already impacting companies throughout the ecosystem, with Criteo most...
by Dirk Jacobs | Feb 8, 2018 | News
By Dirk Jacobs, Managing Director, Gamma We recently worked with a major publisher in the Philippines on a private marketplace (PMP) deal, which they wrongly assumed was a programmatic guaranteed deal simply because these terms are thrown about interchangeably all the...
by Dirk Jacobs | Oct 4, 2017 | News
By Dirk Jacobs, Managing Director, Gamma When people talk about gaming in Southeast Asia (SEA), they’re bullish. They talk about ballooning mobile penetration that will result in millions of first-time internet users or revenue that will double by 2020. This is backed...
by Dirk Jacobs | Sep 7, 2017 | Press Release
Collaboration will see Viber gain immediate access to a single integrated platform for global demand and efficient monetisation of inventory Singapore, 7 September 2017 – Gamma today announced a strategic partnership with Viber that will provide high quality,...
