by Dirk Jacobs | Apr 6, 2018 | Blog
In a nutshell, brand safety refers to efforts and practises ensuring that ads do not appear alongside content which may tarnish reputation. Thanks to stringent control in Southeast Asia, advertisements appearing on pornographic and drug-related websites isn’t much of...
by Dirk Jacobs | Mar 28, 2018 | Blog
The marketing and advertising industry is rapidly undergoing vast technological changes, with Artificial Intelligence emerging as the industry’s favourite new tool. Artificial Intelligence is gradually making inroads into all industries, and advertising and marketing...
by Dirk Jacobs | Mar 27, 2018 | Blog
Today’s changing marketing landscape demands that professionals have more than a rudimentary knowledge of technical jargon. Novices may be intimidated by the rapid developments in programmatic advertising space, leaving them feeling disenfranchised. However, it...
by Dirk Jacobs | Mar 23, 2018 | Blog
When people talk about gaming in Southeast Asia (SEA), they’re bullish. They talk about ballooning mobile penetration that will result in millions of first-time internet users or revenue that will double by 2020. This is backed by the ever-increasing demand for...
